LTi Unternehmensgruppe

Successful appearance at CIMES trade fair in Beijing


Fiege GmbH together with its local representative Universal Technology Co. Ltd. exhibited its products at CIMES in Beijing for the fourth time. CIMES (Chinese International Machine & Tools Exhibition) is the leading trade fair for the largest market in the world for the machine tool industry. Approximately 1300 exhibitors from 28 countries show what is new and interesting in this sector.

This year too, the fair was recorded as a resounding success. We were able to welcome a total of 270 visitors to our joint stand. Of these, 70 were exclusively interested in Fiege products, and 10 of those visits have already been converted into actual projects that are currently underway. Since we have had our own representation in China, this market has developed very positively. Our prospects promise interesting developments for the future. By now the Chinese market accounts for around 20 % of our total business. Our overall potential in this market is enormous. After all, China not only has the greatest demand for machine tools, but it is also the greatest manufacturer in this sector.

Naturally, utilising CIMES as a platform for meeting our customers is only part of our activities in China. We are also represented at CIMT and the Bearing fair in Shanghai, additional fairs for production equipment. Two or three well organised tours together with Universal as well as local grinding seminars held every three years over the course of several days ensure positive and competent support for our Chinese customers.

Together with our colleagues from Universal, we have been cultivating this enormous market step-by-step since 2007 from sites in Beijing, Shanghai, Chengdu and Guangzhou. Since 2010, colleagues from LTi China have also been providing active support.

Even as a medium-sized business, as we were before joining the LTi Group, our Chinese venture has proven to be clearly worthwhile, thanks to a well-structured approach. With our expert local partners and dedication to the task, we are certain that we can continue to expand our market share, and that is exactly what we intend to do.


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